We’re starting in on some end-of-year upgrades for our datacenter. While we’re doing the work, we took another look at our Lync Server. Right now we run Lync Server 2013 Standard, with a SIP line and Persistent Chat.

Given our explorations earlier in the year into using Lync Server as a LogMeIn replacement, we’re implementing a few changes to make that easier. Which is where today’s Lync Insider topic comes from.

What I Mean By “Brand” – Identify Your Lync Services to Employees and Customers

Lync Server, like most server applications, is designed to look the same across every installation by default. But it includes methods by which you may brand it.

Chances are most of you know what “branding” is. In this case, I’m referring to tagging all elements of your Lync Server users see with your company name, logo, etc.

Why would you want to brand a Lync Server? Well, we’re doing it for two reasons:

  • Internally, this is a helpful measure to avoid confusion. People see their employer’s name on the Lync tools, they know this is what they should use.
  • Externally, branding fulfills a marketing function. Customers, prospects and partners whom you invite to use your Lync tools – they see Lync, yes. But they also see who’s providing Lync services to them.
Image courtesy of Simon Bleasdale on Flickr.
Image courtesy of Simon Bleasdale on Flickr.

Below you’ll find 5 branding changes to make. One you should already have. One you’ll find right here on the blog. The others are links to blog posts which give a good how-to. I’ve included short versions to familiarize you, but I do encourage you to visit the other blogs for more detail.

NOTE: The following applies to Lync Server 2013 installations.

Basic naming: Domain-based URLs

Creating Lync URLs using your domain is done during the Lync Server setup. Particularly when setting up your Edge Server for external user access. Meet.domain.com, dialin.domain.com, etc. This is a fundamental branding element – nobody else has your URL.

Set up/modify the Lync Meeting invitations

Customizing the Online Meeting Add-in in Lync Server 2013 – TechNet
Short Version: Including a logo, custom footer text, and links to your Help or Support pages in every Lync Meeting invitation. Accessible via Lync Server Control Panel, under Conferencing/Meeting Configuration.

Change the logo image on the Lync Web App page

Customizing the Lync Server 2013 Meeting Page – Ehlo World!
Short Version: Change the image on the Lync Web App page from “Lync Web App” to your company name (or whatever phrase you want to put in an image). Replace the “Lync Web App” image in the Lync Server’s Images subfolder. Then restart the Web Conferencing service using this PowerShell cmdlet:
Restart-Service RTCDATAMCU

Customize Lync Presence options

Want to add custom Presence status options to your users’ Lync 2013 clients? We’ve covered two ways to do this in the past. Here are the blog posts you’ll want to reference.
Lync Add-Ons: Lync Custom Status Tool
How to Create Custom Lync Presence States

Customize the Lync Dial-In Page

How to Customize Lync Dialin Page – ExchangePro.DK
Short Version: Editing the Dial-In Conferencing page’s HTML. Add in your logo, or adjust the page formatting. Not the biggest location for branding, but you can alleviate some external users’ confusion at the same time.

Small Changes, Big Visibility Improvement

None of these changes should take you long to make. They work within Lync’s standard setup, either via Control Panel, Management Shell or direct folder access. But the result is far-reaching – once you’ve made these branding edits, everyone will see your logo & information.

Every time you invite someone to a meeting.
Every time your users change their Presence.
Every time you run a conference or webinar.

Every time, they see your name.

How’s that for branding?

Have you branded your Lync Server? Did you use a different method from these? If so, please comment or email me. Always like to hear what work our readers have done.

How to Brand Your Lync Server
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